In the second episode of "Behind the Franchise," host Paul Ehlinger talks with Kyle Kosco, VP of Marketing at Caring Transitions. Caring Transitions is a 325+ unit franchise brand focused on making seniors lives easier. They're an all-in-one service that provides relocation, downsizing & decluttering, estate sales & online auctions, and home clean-outs.

Kyle goes deep on the powerful potential of a brand's mission and values and how they use it to drive all of their decisions - from the national level and down to the franchisee level.