In this episode, host Paul Ehlinger sits down with Liz Bauer, Senior Director of Marketing for RoHoHo. Liz shares her 27-year journey from the retail world into franchise marketing and how she has adapted through the rise of digital marketing, social media, and now AI. From going digital to testing dozens of AI platforms today, Liz breaks down how technology is changing the way franchise marketers work, and why the human element still matters.

In this episode, host Paul Ehlinger sits down with Nick Dan Bergman, Chief Marketing Officer of LT Agency, to explore how consumer discovery is changing and what franchise marketers need to do about it. Nick shares insights from LT Agency’s franchise research on the rise of social media as a search engine, the growing influence of AI, and the evolving balance between national brand consistency and local authenticity.

In this episode, host Paul Ehlinger sits down with Kim Gubera, CEO of PIRTEK. Kim shares her journey from accounting and commercial landscaping into franchising, eventually becoming CEO of a 200+ location franchise system. From learning franchising by doing to leading PIRTEK through major growth and a private equity partnership, she breaks down what it takes to build a resilient franchise brand in a rapidly changing economy.

In this episode, host Paul Ehlinger sits down with Amy Byrne, Marketing Director for BELFOR Franchise Group. Amy shares her unconventional journey from the music industry and life on the road to leading marketing strategy across a portfolio of franchise brands. Together, they explore what it takes to balance analytics with creativity, empower franchise owners, and adapt marketing strategies in an AI-driven world.

In this episode, host Paul Ehlinger sits down with Brian Gross, President of Bach to Rock. Brian shares how a summer rock band program evolved into one of the nation's leading music education franchises and explains why music is about much more than learning an instrument. From building proprietary technology and embracing AI to navigating private equity investment and preserving company culture, Brian offers an inside look at scaling a purpose-driven franchise while staying true to its mission.

In this episode, host Paul Ehlinger sits down with Amy Freeman, Co-Founder and CEO of The Spice & Tea Exchange. Amy shares how she built a niche retail concept into a thriving 100+ location franchise by combining curiosity, collaboration, and an unwavering commitment to quality. From sourcing spices and teas around the world to navigating supply chain disruptions, COVID, and rapid franchise growth, Amy reveals how culture and relationships have become the foundation of the brand's long-term success.