In this episode of Behind the Franchise, host Paul Ehlinger chats with Michael Sutton about how he is expanding his business Grill Hero from Canada to the U.S., as well as just constantly elevating all aspects of the franchise.

Highlights of this episode include:

• Michael sharing some of his milestones when founding Canadian BBQ Boys and transitioning and rebranding to business to Grill Hero

• The full rebranding journey and its lessons learned 

• A deep dive into Grill Hero’s core values & mission

• Franchise marketing and customer engagement strategies from Michael’s perspective

• A look at what the future holds for Grill Hero

Tune in to hear Michael’s story and gather actionable insights for aspiring entrepreneurs and seasoned franchise owners alike.