In this episode of Behind the Franchise, host Paul Ehlinger chats with Brooke Budke about her journey as the founder and CEO of Momentum Brands. They explore how she empowers franchisees, shares marketing tips for franchises, and continues to pursue growth both professionally and personally.

Highlights of this episode include:

• Brooke shares how she got into franchising and how her journey led her to Momentum brands.

• Insights into how Brooke balanced her personal and professional life in franchising.

• The importance of understanding your audience as a franchise.

• Creative marketing tips that can help franchisors connect with franchises. 

• A look at the future of marketing in franchising.

Tune in to hear Brooke's inspiring story and gain valuable marketing insights for both aspiring franchisees and experienced franchise owners