In this episode of Behind the Franchise, host Paul Ehlinger sits down with Jay Kallman, founder of Revvy Marketing, to unpack the beautiful balance between data-driven strategy and human-first branding. With over 15 years in marketing, Jay shares her journey from working with major franchises to launching her own purpose-driven agency.

She dives into why foundational marketing still matters, how to build trust in a tech-heavy world, and what it really means to “show love” as a business value. From franchise systems to startups, Jay’s insights on aligning sales, marketing, and operations are actionable and inspiring. Plus, hear how her core values like "clear is kind" and "everything is figureoutable" aren’t just philosophies—they’re daily practices.

Whether you're scaling a franchise or just launching your brand, this episode is packed with wisdom, warmth, and a whole lot of marketing truth.

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