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Behind the Franchise

The marketers behind the brands

Photo

Behind the Franchise

The marketers behind the brands

Photo

Behind the Franchise

The marketers behind the brands

Leigh Welch

Leigh Welch is the founder of Leigh Welch Consulting, a boutique firm dedicated to helping franchisors build strong, scalable support systems for their franchisees. With over 13 years of experience in the franchising world, Leigh brings a wealth of operational knowledge from her time leading field support teams at brands like Orangetheory Fitness, Pure Barre and MY SALON Suite. Her work is rooted in the belief that great franchise systems are built on proactive coaching, clear accountability, and an unwavering commitment to franchisee success. Known for her practical, data-informed approach, Leigh helps brands ramp faster, perform better, and support smarter. From implementing personality assessments to designing comprehensive content libraries, she works alongside franchisors to build systems that empower operators through every stage of the journey. Whether she’s guiding early-stage brands or helping mature systems evolve, Leigh is on a mission to make franchise support more human, more strategic, and more effective. And yes . . . she once had lunch with Beyoncé. Ask her about it.

Episode #8 - Scaling Smart: The Franchise Support Blueprint with Leigh Welch

In this episode of Behind the Franchise, host Paul Ehlinger sits down with franchise operations expert Leigh Welch, founder of Leigh Welch Consulting. With over a decade in the franchising industry, Leigh shares insights on the crucial role of franchisee support, the importance of investing in operational coaching from day one, and why early-stage brands often struggle with profitability. She also discusses the evolving landscape of franchising, the impact of AI on franchise operations, and the dos and don’ts of turning a business into a franchise.


Whether you’re a franchisor, franchisee, or just curious about the business model, this episode is packed with valuable takeaways on sustainable growth and franchise success.

Tune in to learn why strong support structures are the key to thriving in the world of franchising!

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"Behind the Franchise" is brought to you by the great team at Flamel.ai - the AI-powered, social media management hub for multi-location brands.

Powered by Flamel.ai

"Behind the Franchise" is brought to you by the great team at Flamel.ai - the AI-powered, social media management hub for multi-location brands.

Powered by Flamel.ai

"Behind the Franchise" is brought to you by the great team at Flamel.ai - the AI-powered, social media management hub for multi-location brands.