In this episode, host Paul Ehlinger sits down with Del Salinas, VP of Franchise Development at Caring Senior Service. Del shares how a 34-year-old brand has grown intentionally and why culture, systems, and people-first leadership have fueled long-term success.

In this episode, host Paul Ehlinger sits down with Alex Gilleland, Brand Manager at Dryer Vent Superheroes. Alex shares how growing up in franchising shaped his data-driven mindset and why ROI-first thinking, localization, and trust-building content outperform flashy campaigns every time.

In this episode, host Paul Ehlinger sits down with Sherif Mityas, CEO of BRIX Holdings, to unpack a career that spans aerospace engineering, big-box retail, Hollywood Video, TGI Fridays, and now an eight-brand restaurant portfolio with more than 300 locations. Sherif shares how cross-brand insights, consumer occasion mapping, and franchisee passion shape BRIX’s growth playbook — and why understanding the ‘bones of a brand’ matters more today than ever.

In this episode, host Paul Ehlinger sits down with Heather Ripley, founder and CEO of Ripley PR. Heather shares her journey from early copywriting days to becoming one of franchising’s top PR voices — including how she landed a home-service brand on Celebrity Apprentice and helped founders sell their companies by mastering media momentum. From overcoming repeated ‘no’s’ from TV producers to building long-term client relationships, Heather walks through the systems, strategy, and storytelling that separate forgettable press from franchise-building visibility.

In this episode, host Paul Ehlinger sits down with Gavin Lantzy, Head of Franchise Sales at Daisy. Gavin shares his journey from college-age multi-unit franchisee to helping build the largest smart-home installation brand in the country. From acquiring 17 companies in 18 months to building a national support infrastructure with 41 full-time experts, he pulls back the curtain on what it really takes to scale a modern home-tech franchise.

In this episode, Paul Ehlinger sits down with Evan Hackel of Ingage Consulting to explore the nuances of franchise leadership, growth, and organizational purpose. Evan shares insights from his 40-year career in franchising, including and launching businesses, rescuing a bankrupt franchise, and building purpose-driven organizations. He emphasizes the importance of vision, collaboration, and engaging franchisees and frontline employees to drive both growth and satisfaction.